Similar to any other kind of consultants, ‘India franchise consultants’ focuses on client relationship, whereby the franchise consultant would charge a fee to a client in exchange for a consulting service relating to franchising services. The field of franchise brokerage was traditionally defined in this way. A franchisor would hire the consultant for drafting a contract and scope of service that included franchise development, business planning, marketing and sales advice or any other type of franchise consulting services for which the consultant is paid a franchise consultancy fee.

The definition has been changed as various franchise sales networks borrowed the term "franchise consulting" or "franchise consultant" to describe "franchise brokerage" during the last few years. Franchise Consultants who offer franchise development services that include strategic advice, preparation of franchise documentation and preparation of franchise model and thereafter providing assistance in franchise trainings, franchise audits etc qualify as franchise consultancy services and experts who offer these services are known as franchise consultants. Those who just connect entrepreneurs with brands or vice versa for a commission or for a brokerage fee are termed as franchise brokers. This distinction is very clear. India franchise consultants offer their services to the franchise industry at large and also have a India franchise brokerage service which is free for entrepreneurs seeking a new business while the India franchise brokers receive compensation only if their clients happens to purchase a franchise. This new definition undermines the concept of franchise consulting as a service. In addition to those that are marketing themselves as franchise consultants, amounts to nothing more than a misrepresentation of what they offer, when they are essentially franchise brokers.

To describe yourself as one thing, it is little disingenuous, when in fact you are doing something else. In the franchise industry, this is an issue that stirs a lot of debate and unfortunately, as franchise networks continue to expand, it could potentially marginalize it. On linked-in forums, trade shows and franchise radio programs, these issues have been discussed. With various brokerage networks to bring them qualified candidates in exchange for a commission, franchise systems are looking to expand their brands and many franchise concepts leverage their relationships. It is no different from mortgage brokerage or leasing brokerage, mortgage brokerage or leasing brokerage.

International franchise companies looking at franchise brokers in India will find it difficult to find the right kind of franchise brokerage services that could fulfill their India master franchise recruitment objectives. The industry is not so mature that they will find ready leads with several brokers, whom they could hire and then make their choice. In-fact at most times they end up spending several years without getting anywhere. It is hence, prudent to identify a reputed franchise consultant who will advise the right franchise marketing activities and within a defined time frame, line up serious prospects that match the clients requirements. It is very critical to understand and refine the franchise model to suit the Indian context. India Franchise Consultants will be able to offer you the right advice and strategy to establishing your international master franchise in India.

Good India franchise consultants could be successful in building any particular business concept. While developing the franchise model, there is a phase where franchisee profiling is also done. The consultant should first develop a realistic, yet defined buyer profile that fits the character and model. The franchise buyer profile should be accurate in what is needed to make a successful franchisee, although the franchise buyer profile should not be too limiting. This buyer profile should include capital requirements, personalities, demographics, character traits and work experience. The franchise marketing program should honor and respect this buyer profile and remain consistent throughout the execution of the strategic plan, after this profile has been defined.

A logical program should include a mix of trade shows, Internet lead generation, franchise broker relationships, Print Marketing, PR work and other alternatives and should also define and plan out a diverse lead generation plan. Marketing requires a plan that can be nimble and adjust when needed as it is never precise. Again, in the marketing field, India franchise consultants have experience working to develop and build several successful businesses into successful franchise companies.

Most recognized brands offer their international franchisee through a master franchise model or a master franchise arrangement. In fact, if you have a business which needs several franchisees over a large territory, and will have a large number of units operational, then creating a master franchisee that would be the interface between the company and the unit franchisee is a very logical strategy to have. The instant advantage of having a master franchise is:

You can concentrate on appointing the master franchise while the master franchisee will appoint the units.

The Master Franchise is the local expert. They have better connectivity and understanding of the culture and the geography and can be extremely helpful in quick scaling up. A Classic example of this is the India McDonalds Franchise where the 2 McDonalds Master Franchise, Hard Castle Restaurants for West and South India and Connaught Plaza Restaurants for North and East India. Similarly, Subway India Master Franchise works on a Development Agent Module which is another Master Franchise format that several companies follow.

The Master Franchise can contribute to the training of the unit franchises. While the initial training could happen at the HO of the franchisor, the ongoing training and support can be managed by the master.

The Master Franchise could also play a vital role in customizing the offerings for their customer base. These learning’s could be transferred quickly to the parent company ensuring that the model suits the foreign country faster than it otherwise would have taken.

In some cases, a master franchise has the obligation and right to open a number of independently owned and operated franchise outlets. They can enter into agreement withpeople who are looking to become franchisees and appoint them as unit franchisees. As a master franchisee,they have the authority to provide the rights of doing business to others, who can then open and operate business on behalf of the parent company. These other franchisees are called as sub franchisees.

As an entrepreneur, you have to sign a master franchise agreement to become a master franchisee. You have to pay a master franchisee fee to the franchisor followed by royalties or other share in ongoing business. All sub franchisees pay franchise fee and royalty, which is usually shared between the franchisor and the master franchisee. Depending on terms of revenue sharing as per the master franchise agreement, the total amount of revenue is distributed and shared, amongst the franchisor, the master franchisee and the unit franchisee.

The master franchise generally has several skill sets that they bring to the table. They are generally large groups or companies or individuals who have the experience and the capability to manage and grow the franchise. They generally have sales and management experience, however varying upon what the exact specifications of the franchiser is Several times, the master franchise opens the first pilot outlet, which serves as a demo unit for all other unit franchises to replicate. They also operate as a unit franchise and take the responsibility for the smooth functioning of several other locations where sub franchises are operational. Moreover, the responsibility of obtaining and educating other franchisees could also be given to the master franchisee.

This particular form of franchising offers the opportunity for the franchisee to participate in a business model that has already been proven successful. The master franchisee usually receives continuous support and training from the main franchisor directly and that is passed down to the business in its unit format.

It is possible to hire skilled employees to help you manage your business while you continue to concentrate on other business that the group is focused on,which is another advantage of becoming a master franchisee.These franchisees have the advantage of earning a portion of the initial startup costs and also obtaining continuous royalty payments from the franchisees within the master franchising organization. The entire master franchise is so well structured that once you have a team in place, they go about executing their individual functions as per the operations manual of the master franchise.

The initial costs are usually quite a bit higher than investing in a regular franchise, which is one possible drawback of entering into master franchising agreement. Most international franchisors that have successful franchise in place expect a lot of upfront fees and added commitment in terms of the capital investment from the master franchisee. They want to be sure that the group is putting in enough capital to ensure that they make it a success in the foreign country. There may be a great deal of extra time and resources involved in getting the master franchise organization up and running which is another possible disadvantage which when evaluated by the prospective master franchisee may seem mountainous to begin with.

Before opting for a master franchise business relationship, research the possibility thoroughly before investing. Read through the fine lines of agreement papers with the help of franchise consultants, financial and legal professionals. To see how they operate, make sure to pay a visit to several franchise locations in which they operate after visiting the head office and meeting the Key People.To understand how the entire concept works, it is also wise to speak with other master franchisees in other countries and evaluate how long they have taken to establish the brand in their country and the support that they have achieved from the franchisor.

On the whole, master franchising can be a once in a life time business opportunity asit creates quite a decent income opportunity along with a status of representing or owning an international brand for your country. However, in order to get the highest chance for success, it is important to find the best match for your skills and interests and co-relate that with what is acceptable for your country and what will succeed now and not after a decade. Some franchise ideas could be ahead of time and hence will need that much more resources and perseverance to succeed. So do your research, spot the correct master franchise opportunity and get your hands on a successful international business.

Most franchise developers will tell you that to become a franchisor you have to prepare a Franchise Disclosure Document (FDD) & Franchise Agreement, and you have to register in the 15 or so states that regulate franchises. What they forget to mention is that the document preparation and registration process, while complex, is just the tip of the iceberg when it comes to entering the franchise world.

The most important step in becoming a franchisor is to ensure that your business model is well thought out; you have a system in place that can be conveyed to new franchisees, and that you have a competitive advantage to offer your prospects. And you can't stop there. Once you have a solid strategy in place, you have to examine every element of your brand -- your company's name, trademarks (logos, colors, slogans, mascots, etc.), messaging, marketing collateral (brochures, letterhead, business cards, marketing pieces), advertising, website, and so on -- to ensure that sends the right messages, targets the right audiences, and most importantly, that it is strong enough to compete in the ever expanding franchise marketplace.

The beauty of franchising is that it offers people a system, a unique way of operating that is standardized and built around well-worn and time-tested efficiencies. But it's also an industry that begs numerous questions - especially for those considering trying their hand in the business, maybe for the first time.

Undoubtedly, to grow a business, franchising is one of the fastest ways. In a just couple of years, the recent spate of franchises in the country has seen branches of many businesses double, or even triple due to their decision to open up the business to franchising. For one, by both managerial and financial ways, franchising allows you to build a store you will earn from without using much of your resources on how to franchise. The cost of setting up a store will fall on the franchisee's shoulder, as well as that of running it. However, it is your responsibility to supply your franchisees with a working business model as a franchisor and then providing training and assistance needed to get the business going.

People are looking for "how to franchise your business or how to franchise my business", for the enhancement of business. To grow the business with great profit, it is a fact that franchising your business is the fastest way. You can easily achieve the success by franchising your business with proper guidance and strategy because the best part of it is that you already own a brand name and because of this, you do not have to make efforts to regain the reputation. To experience the services of your franchise, your previous brand name encourages the people.

What do McDonald's, Subway, Ramada, GNC and Jani-King have in common? They're run as franchises, which mean anyone can buy the right to own and operate one of their outlets. Franchising is an excellent plan for some small businesses, particularly those whose distinctive business models can be easily duplicated and scaled.

You have to hire a person who will take care of your business with proper knowledge and responsibility for franchising your business. The person is known as franchisees. To that franchisee, proper training is provided so that he can understand your product and strategies of the business properly. Because these are the main things where if you invest more then you will get the perfect results, therefore, never think of spending less on these issues. This is how to franchise for your business. For answering franchise inquiries, have a solely dedicated hotline ready. Make sure the person answering the phone has a complete grasp of your franchise offering and he/she is competent, as this will be your initial encounter with the prospective franchisee. Before giving out too many details about your franchise package, a good way to weed out the serious investors from nuisance callers is to require a letter of intent.

Buying a franchise has several advantages. To take the brand name of your business at top of the hill, a franchise system is the best way. It is the best way of generating profits at low budget and this has been already proved. Even if you have weak skills in sales and marketing, you can indulge in this business. You get a great opportunity of dealing with minded entrepreneurs who help in improving your business skills when you buy a franchise. This is how to franchise for your business as they have great awareness about the current market scenario, dealing with established franchises help in improving the brand names.

Employees make the business not business makes the employees therefore; you can easily hire good employees, which is a great factor for the success. Therefore, these are some facts about buying a franchise. Start thinking about this and grow your business at a faster scale, if you have not thought in this way yet. It is now time to get people interested in owning a piece of your enterprise, having gone through the entire process of getting your business ready for franchise. through your company's website, your franchise association's website, print advertising in industry publications, and by having a special section on franchising in all your marketing collateral are the best ways to market franchise opportunities. This is how to franchise for your business.

Get a Franchise Consultant. If you have the money and want to maximize your chances, approach a franchise consultant to tweak your plan. Consultants have seen it all before and can spare you the pain of reinventing the wheel.

Get a Franchise Attorney. As a franchise, you'll have to prepare a number of business and legal documents for perusal by potential franchisees.

Get to Marketing. Now that you've decided to franchise, your highest-priority task is convincing potential investors that they should become your franchisees. This is something a franchise consultant can help you with. Read other franchise prospectuses to see how franchises pitch themselves to the marketplace, and bear in mind that you must follow the rules in the creation of a prospectus.

Redefine Your Role. Until now, you may have been deeply involved in the operational side of your business. As the CEO of a franchise company, you have to leave behind the sole proprietor mind-set. Now your role is to drum up excitement among potential franchisees. This means that you have to redirect your time toward marketing activities: supervising, attending speaking events to acquaint the market with your franchise and tapping connections provided by friends and family.

Remember, you will not only have to compete for customers with other businesses in your industry, you will have to compete for prospective franchisees. Chances are you will not be the first franchise in your vertical. In fact, you may have to go head-to-head with a franchise competitor that has already sold hundreds or even thousands of units.